Dear Sedona Community,
I’m reaching out to personally invite you to attend the upcoming City Council meeting on April 28th, where the City will present the results of its survey on the future of the Sedona Cultural Park and amphitheater.
Right now, the City is looking at survey data on the Amphitheater. But the numbers don’t tell the full story.
The Sedona Amphitheater in it’s prime
People do.
What gets decided here has the potential to directly impact our businesses, our employees, and the long term stability of Sedona’s economy.
This affects all of us.
• • •
The reality is, an active amphitheater isn’t about one off events. It’s about creating consistent, planned visitation.
When concerts and events are announced, people don’t just show up. They plan ahead. They book rooms, make dinner reservations, schedule tours, and shop locally, often weeks or even months in advance.
That kind of demand gives all of us something we don’t always have enough of…
predictability.
It helps fill the slower summer months and winter dips and creates a steadier flow of business instead of the constant ups and downs.
And it’s not just about revenue, it’s about people.
More consistent visitation means more reliable hours for employees, more stable income for families, less seasonal stress, and a better chance to hire and keep great people.
If we want a strong workforce in Sedona, we need to support the things that support them.
When business becomes more consistent, everything grows.
Restaurants stay busier, shops see more traffic, tours book further out, and new businesses have a reason to open and invest here.
This is how healthy economies grow.
Steady. Sustainable. Reliable.
There’s another piece to this that matters just as much.
👨👩👧👦 The Heart of This
A stronger, more consistent economy is one of the key things that helps bring young families back to Sedona.
When parents can count on steady work, reliable income, and year round opportunity, they’re far more likely to stay, put down roots, and raise their kids here.
It also creates a true community gathering place with things for families to actually do together. When there are concerts, events, and shared experiences, it gives parents and kids a reason to get out, connect, and enjoy where they live.
That kind of lifestyle matters. It adds energy, culture, and a sense of belonging, which makes Sedona feel like a place to build a life, not just a place people visit.
That means more families living and working locally, more kids in our schools, and a stronger, more balanced community long term.
Right now, we all know that’s a challenge. This is one of the ways we start to change that.
• • •
⚠ IMPORTANT TO UNDERSTAND
There’s also something really important to understand about this vote in front of City Council.
This vote does NOT mean the amphitheater is automatically moving forward.
It simply allows SCP 2.0 to bring in experienced music industry professionals to gather real data, build a proforma, and complete a true feasibility study. That information would then come back to Council before any final decision is ever made.
In other words, this is about getting the facts first.
And honestly… why would we not want that information?
It would be irresponsible not to fully understand what we have in this cultural asset before making a decision that could permanently remove it.
Here’s Where You Come In
This part really matters.
⏰ Mark Your Calendar
Tuesday
April 28
4:30 PM
📍 SEDONA CITY HALL
Please be there. Your presence matters more than you know.
If you can attend the meeting, please do.
When you arrive, you’ll have the opportunity to speak for up to three minutes. But you don’t need three minutes.
You can simply walk up and say:
“I’m a member of the Sedona community, and I support the amphitheater”
…and sit back down.
That’s it.
It might feel small, but it carries real weight. Far more than emails or social media. It shows the Council that the people who live and work here see the value in this.
CAN’T ATTEND?
Please still make your voice heard.
At the very least, take a moment to email the City Council, include your name, your role, and that you support the amphitheater:
✉️ One click, one message — reaches every Council member at once.
👉 CLICK HERE TO EMAIL THE ENTIRE CITY COUNCIL
This link contacts all Council members in a single message.
Your presence or even a simple email helps show that the Sedona community understands what’s at stake, not just for today, but for the future of our workforce, our families, and our local economy.
The first step is allowing the proforma to be created and presented to the city and then if it makes good business sense, the renovation of the amphitheater would follow using music industry donations.
From there, we can build a thoughtful, sustainable model that benefits the entire community.
• • •
I hope you’ll join us Tuesday, April 28th at 4:30 PM at Sedona City Hall.
And if you’re willing to speak, even briefly, it truly makes a difference.
We all depend on this town.
This is one of those moments where showing up truly matters.
Warm regards,
Jennifer May– Board Member • SCP 2.0
John Bradshaw– President • SCP 2.0
Herb Tiffany -Treasurer • SCP 2.0
Thank you Sedona Cultural Park 2.0 Sedona needs more than day trippers. We need to diversify our economy.
Our community needs more than tourism for a balanced economy.
The current report shows that Sedona has 37% Day Trippers. Reopening the cultural park will bring in visitors that will stay and play. Those nearby hotels and time shares to the cultural park will see an increase in visitors stays along with repeat cultural park visitors. They can walk to the cultural park.